Webinar: Practical Guide to using AI to speed up Product Marketing Skip to main content
On-Demand Webinar

Guide to using AI to speed up Research, Positioning, and Content creation

Learn how leading product marketers use AI to synthesize customer conversations, validate positioning, and create consistent content across every channel.

The Problem

The Three PMM Bottlenecks

Research Takes Too Long

Customer insights live across calls, CRM notes, and support tickets, but reviewing everything takes hours. So research gets rushed or skipped, and messaging misses what buyers actually care about.

Positioning Exists, But Messaging is Incosistent

Your positioning is clear internally, but messaging changes across website, campaigns, and sales content. Buyers see mixed signals, and teams struggle to tell one consistent story.

Content Creation Doesn’t Scale

Every campaign asset gets created separately. Updating them later is slow, so content quickly becomes outdated as buyer needs change.

Learning

What You'll Walk Away With

Build Living Research Foundations

Synthesize customer conversations quickly to uncover buyer language, objections, and triggers that guide positioning.

Keep ICPs & Personas Current

Update personas using real buyer behavior and conversation signals.

Validate Positioning Against Market Reality

Compare your messaging with competitors and buyer language to ensure it reflects what buyers actually care about.

Capture & Use Buyer Voice in Messaging

Turn real buyer language into messaging that aligns with your positioning and resonates in market.

Orchestrate Content at Scale

Turn one launch brief into campaign content across channels while keeping messaging consistent.

Keep Content Current as Context Evolves

Continuously update content as buyer needs, objections, and market dynamics change.

Speakers

Meet the Speaker

Al Lalani is an engineer turned product and B2B marketer. During his time at Annex Cloud, he saw firsthand how AI could transform how product marketing teams create and scale content. Since then, Al has focused on helping product marketers apply AI to create contextual, buyer-relevant content, and now spends a significant part of his time helping B2B teams adopt a contextual approach to content and messaging.

Al Lalani

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