94% of B2B buyers now use AI during purchasing. Only 11% of companies show up. This free playbook shows you exactly how to rank, get cited, and get found by buyers who are already looking.
Most playbooks and guides on AI search were written for consumer brands. B2B buyers search differently longer queries, buying committees, multi-stakeholder decisions, compliance requirements. Generic advice misses all of it.
Without real buyer intelligence, content teams estimate what their buyers might search for. They write for assumed pain points, not actual ones. AI engines can tell the difference and they don't cite guesswork.
Some B2B brands appear in AI answers, but the wrong ones attracting the wrong buyers, answering the wrong questions, and generating citations that never become pipeline.
Most guides tell you to "optimise for AI." This playbook shows you the five specific patterns present in every B2B brand that gets cited — including what Deloitte, McKinsey, and top-performing SaaS companies do differently.
Buyer intelligence → AI-structured content → third-party authority → competitor monitoring → content freshness. Each step has specific actions you can run.
A 15-point self-assessment so you know exactly where your brand is leaking visibility right now and which steps to prioritise first.
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