Seven data-backed findings on what buyers actually type before they ever contact a vendor, including why comparison pages are answering the wrong question.
Every question shape we found across 3,150 prompts, organized into 13 categories and rewritten with placeholders for your category, segment and role.
A breakdown of the four parts, stem, object, qualifier and constraint, that make up almost every question a buyer types, and what each one tells you about how to answer it.
A five-step method for running the patterns on your own category, so you can see exactly who AI is naming instead of you.