Drowning in AI Hype?
Detox Your Marketing Brain.
Your Weekly Guide to Sane and Effective Marketing.
Unsubscribe from AI hype. Get actionable insights on strategic adoption, real-world applications, and future-proofing your marketing.
Tired of AI 'experts' making grand promises without offering concrete, actionable advice?
Introducing Marketing AI Noise Detox
Your weekly email, designed to cut through the hype and deliver practical, actionable insights on leveraging AI effectively in your marketing.
We focus on real-world applications, strategic implementation, and understanding the core principles that drive successful AI adoption, without the technical jargon or unrealistic promises.
What You’ll Get
5-minute Reads, Once a Week
Learn strategic frameworks to identify and implement AI in ways that generate the biggest impact for your marketing efforts.
Most Common AI Myths in Marketing
Cut through the noise and understand the real potential of AI by debunking prevalent misconceptions in the marketing world.
Strategic Frameworks
Learn strategic frameworks to identify and implement AI in ways that generate the biggest impact for your marketing efforts.
Interactive Playbook Access
Go beyond theory with hands-on access to our dynamic playbook, guiding you through real-world AI decision-making.
Who It’s For
This is for marketers who:
Overwhelmed by Options
Feeling swamped by countless AI tools but still not confident where to start? We help you cut through the noise and build real AI readiness.
Strategic Thinkers
You want to leverage AI for impactful strategy, not just churn out more prompts. Discover how to think big-picture about AI's role in your marketing.
Outcome-Driven
Your focus is on achieving tangible marketing outcomes and growth, not just basic automation. Learn how to drive measurable results with intelligent AI.
Guiding Their Team
Need to lead your team through the complexities and hype surrounding AI? We provide the clarity and frameworks to confidently steer your department.
Inside the Series
1. The Problem with AI in Marketing Today
- Why most AI hype isn’t useful for marketers
- How to spot shallow “AI features” that waste time
- The mindset shift every team needs to make before diving into tools
2. Detoxing From Prompt Culture
- Why copying prompt templates isn’t a real capability
- What it means to brief AI with strategic context
- How the best teams structure inputs, not just generate outputs
3. Where Automation Fails (and Augmentation Wins)
- The difference between task automation vs decision augmentation
- Why speed alone doesn’t improve marketing outcomes
- How AI can amplify strategy if used right
4. Building Agentic Workflows (Not Just Using AI Tools)
- What an agentic marketing system looks like
- How to move from isolated tools to connected workflows
- The core components: insight loop, context sharing, feedback mechanisms
5. The New Marketing Metrics That Matter
- Why impressions and MQLs are broken in an AI-native world
- What to measure instead: decision velocity, insight-to-action ratio, narrative consistency
- How to reframe productivity and performance in your team
6. Your Readiness Roadmap
- How to assess your own team’s maturity across 10 dimensions
- Where to start if you’re early, stuck, or scaling
- Access to the Marketing AI Readiness Audit tool