Source Traceability
Every insight and action is backed by verifiable, role-specific source data.
Verifiable Accuracy for Every Action
- Every insight and recommendation is matched with its source, whether it’s a customer quote, competitor update, or CRM data point.
- The origin is always visible—clear, clickable, and contextual for full transparency.
Every Data Point with a Purpose
All data is filtered and personalized to your marketing role, delivering only what’s genuinely relevant.
Call Snippets
Timestamped excerpts from live conversations (Zoom, Meet, Gong, and more).
Customer Verbatim
Direct quotes and recurring phrases tagged from feedback and interactions.
Review Summaries
Product and competitor sentiment from platforms like G2, Trustpilot.
Web Intelligence
Key industry updates and competitor moves, traced from websites.
CRM Insights
Integrated deal and post-sale data, contextualized for marketing action.
Chat Transcripts
Conversations and feedback from messaging platforms and chat tools.
Email Threads
Relevant customer, prospect, and internal communications that reveal sentiment and opportunities.
Driving Intelligent Agent Workflows
- Build Rich Context: Agents use source-linked data to add depth to every task.
- Use Real Customer Language: Content is generated using verified customer quotes.
- Refine Messaging: Proof points are grounded in authentic source references.
- Prioritize Smartly: Actions are prioritized based on credibility and urgency as traced to their source.
