Intelligence Sources
Continuous connection for all your B2B marketing context
Intelligence Sources connect and unify customer and market inputs into a continuously updated B2B Marketing Context that powers research, strategy, and content production.
Capture conversation insights from tools like Zoom, Microsoft Teams, Google Meet, Gong, and Fireflies.
Extract customer signals from Slack, Microsoft Teams, Gmail, and Outlook interactions.
Use deal notes and pipeline signals from CRM systems like Salesforce and HubSpot.
Track customer issues and outcomes from platforms like Zendesk, Freshdesk, and Intercom.
Ingest transcripts from interviews, research calls, and offline customer conversations.
Monitor Market and Competitive Signals
External intelligence that shapes buyer expectations
Omnibound tracks the broader market to understand how positioning, demand, and narratives evolve beyond your internal conversations.
Market signal sources include:
Competitor & Industry Websites
Continuously track messaging and positioning changes across competitor and industry websites.
Pricing, Messaging & Feature Updates
Monitor product launches, pricing pages, and feature updates across competitor platforms.
Analyst & Category Research
Incorporate intelligence from analyst firms like Gartner, Forrester, and IDC.
Review & Feedback Platforms
Capture buyer sentiment from platforms like G2, TrustRadius, and Capterra.
Signals are tracked in real time and stored historically, enabling teams to see narrative shifts over time.
Result: Clear visibility into what buyers are seeing, comparing, and responding to in the market.