Marketing Isn’t Just Execution Anymore. It’s Strategic AI-Augmented Decision-Making.
Are you equipped to make the critical decisions defining your future success?
AI is changing what it means to lead in marketing. This playbook helps you develop the agentic muscle, the ability to ask better questions, think across systems, and co-decide with AI.
Challenge Your Assumptions
Confront complex marketing dilemmas and evaluate the impact of different choices through an agentic lens.
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Gain Actionable Insights
Understand the principles of agentic thinking and how they can be applied to your key strategic decisions.
Benchmark Your Approach
The playbook will subtly highlight effective agentic strategies versus traditional responses, allowing for self-assessment.
01 Engage with Scenarios
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02 Make a Critical Decision
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