Intelligence Sources

Continuous connection for all your B2B marketing context

Intelligence Sources connect and unify customer and market inputs into a continuously updated B2B Marketing Context that powers research, strategy, and content production.

See how Omnibound works

How It Works

Capture Customer Signals

Direct insight from real customer interactions

Omnibound continuously connects to the systems where customers and prospects communicate, creating a live stream of customer language, intent, objections, and outcomes.

Customer signal sources include:

Calls and meetings from Zoom, Teams, Meet, Gong, Fireflies, and other call tools

Chat and email from Slack, Microsoft Teams, Gmail, and Outlook

CRM activity including deal notes, closed won and lost reasons, and pipeline updates

Support tickets and customer conversations tied to real accounts

Uploaded transcripts from interviews, research calls, and offline conversations

As new interactions happen, signals are captured automatically without manual summaries or tagging.

Result: A continuously updated view of how customers speak, decide, and behave across the funnel.

Monitor Market and Competitive Signals

External intelligence that shapes buyer expectations

Omnibound tracks the broader market to understand how positioning, demand, and narratives evolve beyond your internal conversations.

Market signal sources include:

Competitor and industry websites

Pricing pages, messaging updates, and feature launches

Analyst reports and category research

Signals are tracked in real time and stored historically, enabling teams to see narrative shifts over time.

Result: Clear visibility into what buyers are seeing, comparing, and responding to in the market.

Why Do You Need Intelligence Sources?

Customer and market understanding

Customer language, objections, and expectations evolve daily. Intelligence Sources ensure your context stays current, not static.

Trusted AI outputs

Every insight, recommendation, and generated asset links back to real customer or market evidence.

Faster execution with less guesswork

Teams stop chasing data and start acting on verified intelligence.