B2B Buyer Prompt Patterns

Unlock Patterns Behind Real Buyer Questions. Understand What Drives Decisions.

We studied the most common question types B2B buyers ask AI search engines before they ever reach out, then turned each one into a ready-to-use pattern. Swap in your category, and see exactly what a citation-worthy answer needs to say.

What you will walk away with

See exactly how B2B buyers ask AI

Seven data-backed findings on what buyers actually type before they ever contact a vendor, including why comparison pages are answering the wrong question.

Get all 75 real question patterns

Every question shape we found across 3,150 prompts, organized into 13 categories and rewritten with placeholders for your category, segment and role.

Learn the anatomy of a buyer's question

A breakdown of the four parts, stem, object, qualifier and constraint, that make up almost every question a buyer types, and what each one tells you about how to answer it.

Turn it into a content plan in an afternoon

A five-step method for running the patterns on your own category, so you can see exactly who AI is naming instead of you.